Branded Merchandise. Why Bother?

It goes without saying that at Concept Promotional Merchandise we truly believe in the power of the brand and what branded merchandise can do for a business.  Granted it would be a bit strange if we didn’t but that doesn’t mean that we are wrong!

Indeed, numerous surveys and studies have shown as much including a 2012 survey conducted by the British Promotional Merchandise Association (BPMA) which showed that 66% of people can recall a business name based on promotional products they had received in the past 12 months. Not only that but over half said their view of the company giving out the gifts improved as a result because let’s face it, who doesn’t love free stuff!

Of course, not everyone is a fan of cold hard statistics, so we’ve put together our own thoughts on why branded merchandise is a positive way to market your business in this new blog.

 

Longevity:

Ask yourself how many times you have needed a pen in the office, reached into your drawer or desk and picked out a branded one?  Perhaps from a prospect, a supplier or maybe even a rival?  We are speculating a lot and that’s not by accident.  We tend to hold onto things that are useful and branded merchandise tends to fulfil that criteria whether it’s a pen, USB stick or something else. Meaning that long after the event is over, or the meeting is finished, your contact will be reminded of your business.

 

Trust Building:

Its not rocket science but people tend to trust people or organisations who are open and branded merchandise can be a great first step in this regard.  Proudly displaying your brand or giving it away as part of a gift shows openness and sends a message that yours is a business very much open and welcoming of enquiries and more than that has nothing to hide, which shows integrity which in turn helps build trust.

 

Bang for buck:

Let’s face it, as business people we are all watching what money goes out the door and unless we can absolutely justify spend on something we’d probably rather keep it in the bank, something that is especially true when it comes to something intangible like brand building. The good news is that branded merchandise tends to cost less on a “per-use” basis than many other forms of marketing and better still it often places your brand right in front of those who you want to do business with.

 

So next time you are considering a branded merchandise investment remember these 3 points and remember that your brand is an important asset to your business like any other.  Branded merchandise is one thread of this and when executed well can be a factor in business success.

Concept Promotional Merchandise has extensive experience in advising businesses on branded merchandise so if you have any questions then please don’t hesitate to get in touch with our team today.

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Branded Work Wear? So much more than a logo on a shirt…

Imagine you are a small, medium sized business and you’ve got a limited marketing budget for the year or you are a marketing manager who is under pressure from a eagle-eyed finance director who is looking for maximum return on their spend. How do you spend your cash?  Our guess is that your first thoughts aren’t branded work wear. Are we right?  Of course we are, after all how do justify spending a good whack of your budget on personalised jackets to your bosses when it’s hard to measure return or on those hats when you could have invested in some social media ads.

Perhaps, unsurprisingly we hold a different view at Concept Promotional Merchandise and believe that not only should branded work wear have a place within the marketing and promotion of any business, but that it can also bring with it several other intangible benefits that other marketing simply can’t achieve. Intrigued? We hope so.  Read on to see our reasons why branded work wear is about so much more than just a logo on a shirt…

 

Reason 1: Promotion

It goes without saying that branded workwear promotes your business, but have you ever stopped to think about just how much it does? Consider the maths alone, assuming you wear some form of branded clothing during working hours and when you go out to meet new contacts.  That’s eight hours a day, five days a week, every month.  That’s over 150 hours per month when your brand is visible and being exposed to other people. If marketing is awareness, then branded work wear brings a whole lot of it!

 

Reason 2: Puts your customers at ease

This is one of those “intangible benefits” we spoke about in the intro and is something that became apparent when speaking to some of our trade customers who regularly visit the homes of customers and clients. From the perspective of the customer branded clothing shows that you are serious, well established and committed.  More importantly its an identifying mark, one that builds trust and credibility in the minds of clients. The result being that they feel safe and that they are in good hands. All good things to make your customers feel!

 

Reason 3: Fosters Team Spirit & Unity

It’s important to remember that when we talk about branded work wear we are not necessarily talking about a uniform. In some cases, it may be, but, in many others, it may mean something as simple as a warm jacket or fleece for people to wear in the office in the colder months. Regardless of its purpose there’s no doubt that branded work wear can be a unifying force for your team.  There’s a reason Sir Alex Ferguson insisted his players travelled in a suit and red and white tie when playing in European competition.  He understood the power of team spirit and believed that was enhanced when everyone wore the same “brand” and if its good enough for the most successful British football team in the past 50 years, well, who are we to argue….

 

Concept Promotional Merchandise has extensive experience in advising businesses on branded work wear so if you have any questions then please don’t hesitate to get in touch with our team today.

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