Branded Work Wear? So much more than a logo on a shirt…

Imagine you are a small, medium sized business and you’ve got a limited marketing budget for the year or you are a marketing manager who is under pressure from a eagle-eyed finance director who is looking for maximum return on their spend. How do you spend your cash?  Our guess is that your first thoughts aren’t branded work wear. Are we right?  Of course we are, after all how do justify spending a good whack of your budget on personalised jackets to your bosses when it’s hard to measure return or on those hats when you could have invested in some social media ads.

Perhaps, unsurprisingly we hold a different view at Concept Promotional Merchandise and believe that not only should branded work wear have a place within the marketing and promotion of any business, but that it can also bring with it several other intangible benefits that other marketing simply can’t achieve. Intrigued? We hope so.  Read on to see our reasons why branded work wear is about so much more than just a logo on a shirt…


Reason 1: Promotion

It goes without saying that branded workwear promotes your business, but have you ever stopped to think about just how much it does? Consider the maths alone, assuming you wear some form of branded clothing during working hours and when you go out to meet new contacts.  That’s eight hours a day, five days a week, every month.  That’s over 150 hours per month when your brand is visible and being exposed to other people. If marketing is awareness, then branded work wear brings a whole lot of it!


Reason 2: Puts your customers at ease

This is one of those “intangible benefits” we spoke about in the intro and is something that became apparent when speaking to some of our trade customers who regularly visit the homes of customers and clients. From the perspective of the customer branded clothing shows that you are serious, well established and committed.  More importantly its an identifying mark, one that builds trust and credibility in the minds of clients. The result being that they feel safe and that they are in good hands. All good things to make your customers feel!


Reason 3: Fosters Team Spirit & Unity

It’s important to remember that when we talk about branded work wear we are not necessarily talking about a uniform. In some cases, it may be, but, in many others, it may mean something as simple as a warm jacket or fleece for people to wear in the office in the colder months. Regardless of its purpose there’s no doubt that branded work wear can be a unifying force for your team.  There’s a reason Sir Alex Ferguson insisted his players travelled in a suit and red and white tie when playing in European competition.  He understood the power of team spirit and believed that was enhanced when everyone wore the same “brand” and if its good enough for the most successful British football team in the past 50 years, well, who are we to argue….


Concept Promotional Merchandise has extensive experience in advising businesses on branded work wear so if you have any questions then please don’t hesitate to get in touch with our team today.

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Turn Your Trade Shows Up To 11! Our Top Tips for Exhibition Success

Attending and exhibiting at trade shows is a huge undertaking for any business.  From the logistics to the staffing requirements to setting targets and objectives, the trade show can be a difficult proposition to execute.  The upshot of all the stress and planning that goes into making it happen is that trade shows harness enormous potential for businesses; from meeting new customers, extending existing relationships, showcasing new products to speaking opportunities, the list is endless. Indeed, with the numerous opportunities present at shows many businesses will see a positive return on their initial investment. But that is by no means guaranteed and with stiff competition at every turn it’s the little edges that are going to make a difference.  At Concept we help businesses get ready for trade shows throughout the year, helping them plan promotional drives and giveaways and so in this blog we’ll share with you some top tips from our collective wisdom over the years on how to make sure you do more than just turn up at your next trade show.


Tip 1 – Amplify Your Brand

Rest assured we haven’t gone mad with this first tip, quite clearly a major objective of any trade show participation is to increase your brands visibility.  No, the key word is “amplify” and by that we mean, how long can you ensure your brand is in front of delegates whilst they’re in the exhibition hall? Obviously, there is your stand, maybe you’ve taken an ad out in the show daily but how many times have you seen businesses give away the proverbial USB stick?  We’re guessing quite a lot. Now don’t get us wrong we think USB sticks are a brilliant give away but if your goal is brand visibility at a trade show giving  away USB sticks that delegates will only use after the show is probably not the most effective way.

So, when you are planning your show give away always be thinking about “amplification”.  It could be a branded flag that will help keep groups together when they’re walking the floor. Or a branded lanyard or even a branded bag so that delegates have a place to hold all your competitors USB sticks, who knows.  The point is be creative and amplify!


Tip 2 – Back to School – Uniforms Are Not Such A Bad Idea

Work uniforms are always a contentious topic.  Dependent on the environment they may be essential (think retail, food stores) but on the other hand they may counter-productive – think creative marketing agencies forcing employees to wear a stiff shirt and tie.

One place where they are often under used and potentially most beneficial however is the trade show.  If the trade show is all about amplifying your brand as we say above, then having your staff manning the stand or wandering the floor in branded clothing is the ideal way to do it.  Clearly, we’re not suggesting important meetings be attended to in bright polo tops but as with most things in life a balanced approach is usually the best one.


Tip 3 – Welcome People to Your Booth Like You Would Your Home

Depending on the show your booth could be base camp for your team for at least a few days or in some cases a whole week.  That’s a fair amount of time to spend in one place and as the week goes on its not uncommon for unruly food wrappers to start appearing in plain sight or for huddles of staff to congregate to chat about last nights Love Island.  Obviously, we’re all human and no one is expecting the booth to look the same on day 4 as it did on show open but if you follow the above mantra and maintain a clean, tidy and welcoming atmosphere throughout then every show will be a success.  After all trade shows are all about meeting new people and contacts and getting people onto your booth is the best way to do that.


Concept Promotional Merchandise has extensive experience in helping businesses prepare for trade shows so if you have any questions or are looking for advice then please don’t hesitate to get in touch with our team today.

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