K-UH1508D-45 Dual Function Embroidery Machine From SWF

We love our technology here at Concept PM and in promotional merchandise and work wear circles nothing quite matches the K-UH1508D-45 Dual Function Embroidery Machine from SWF, a piece of kit we are lucky to have not one of but three on site!

Simply put this machine is a beast! Both in terms of output potential and as a feat of pure engineering which makes it one of the most advanced embroidery machines on the market today.

In terms of raw power it has a 2 motor system which when operating at full tilt produces up to 1500 rpm per machine head.  This power gives it a significant advantage over most other machines and when operating at capacity an output XXX of garments per hour.

Not only that, but its unique split design gives the operator the option of running the machine as one 8 head system or a split 4 head, meaning the same machine can be running two separate designs at the same time giving it vastly superior flexibility.

Its other features include a 3.5 million stitch memory, a store of 100 different designs all controlled by a 10.4 inch LCD display installed into the machine itself.

All of this makes it a truly impressive piece of machinery and one that plays a vital role in our operations giving us the flexibility to run orders of different sizes and type at the same time, getting more products to clients more quickly.

For more information on the SWF embroidery range or this machine in particular follow the link below or watch the video above to get a sense of the sheer power of SWF embroidery machines.

http://www.swfemb.com/embroidery-machines/k-dual-8-heads-swf-k-uh508d-45.html

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Turn Your Trade Shows Up To 11! Our Top Tips for Exhibition Success

Attending and exhibiting at trade shows is a huge undertaking for any business.  From the logistics to the staffing requirements to setting targets and objectives, the trade show can be a difficult proposition to execute.  The upshot of all the stress and planning that goes into making it happen is that trade shows harness enormous potential for businesses; from meeting new customers, extending existing relationships, showcasing new products to speaking opportunities, the list is endless. Indeed, with the numerous opportunities present at shows many businesses will see a positive return on their initial investment. But that is by no means guaranteed and with stiff competition at every turn it’s the little edges that are going to make a difference.  At Concept we help businesses get ready for trade shows throughout the year, helping them plan promotional drives and giveaways and so in this blog we’ll share with you some top tips from our collective wisdom over the years on how to make sure you do more than just turn up at your next trade show.

 

Tip 1 – Amplify Your Brand

Rest assured we haven’t gone mad with this first tip, quite clearly a major objective of any trade show participation is to increase your brands visibility.  No, the key word is “amplify” and by that we mean, how long can you ensure your brand is in front of delegates whilst they’re in the exhibition hall? Obviously, there is your stand, maybe you’ve taken an ad out in the show daily but how many times have you seen businesses give away the proverbial USB stick?  We’re guessing quite a lot. Now don’t get us wrong we think USB sticks are a brilliant give away but if your goal is brand visibility at a trade show giving  away USB sticks that delegates will only use after the show is probably not the most effective way.

So, when you are planning your show give away always be thinking about “amplification”.  It could be a branded flag that will help keep groups together when they’re walking the floor. Or a branded lanyard or even a branded bag so that delegates have a place to hold all your competitors USB sticks, who knows.  The point is be creative and amplify!

 

Tip 2 – Back to School – Uniforms Are Not Such A Bad Idea

Work uniforms are always a contentious topic.  Dependent on the environment they may be essential (think retail, food stores) but on the other hand they may counter-productive – think creative marketing agencies forcing employees to wear a stiff shirt and tie.

One place where they are often under used and potentially most beneficial however is the trade show.  If the trade show is all about amplifying your brand as we say above, then having your staff manning the stand or wandering the floor in branded clothing is the ideal way to do it.  Clearly, we’re not suggesting important meetings be attended to in bright polo tops but as with most things in life a balanced approach is usually the best one.

 

Tip 3 – Welcome People to Your Booth Like You Would Your Home

Depending on the show your booth could be base camp for your team for at least a few days or in some cases a whole week.  That’s a fair amount of time to spend in one place and as the week goes on its not uncommon for unruly food wrappers to start appearing in plain sight or for huddles of staff to congregate to chat about last nights Love Island.  Obviously, we’re all human and no one is expecting the booth to look the same on day 4 as it did on show open but if you follow the above mantra and maintain a clean, tidy and welcoming atmosphere throughout then every show will be a success.  After all trade shows are all about meeting new people and contacts and getting people onto your booth is the best way to do that.

 

Concept Promotional Merchandise has extensive experience in helping businesses prepare for trade shows so if you have any questions or are looking for advice then please don’t hesitate to get in touch with our team today.

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